Noesis’ contribution to Milan Design week starts with “Be Brasil”, an emotional journey in Brazilian design. Apex-Brasil, the Brazilian agency for the promotion of foreign trade, will present 65 designers who will tell the story of Brazilian design from Modernism to our days. The appointment is at Spazio EDIT in via Maroncelli 14, from 17 to 22 April.
The week will continue with Ernestomeda and Custom Line, one of Ferretti Group brands, who have chosen the Design Week to celebrate their long-standing partnership in yacht design. The Ernestomeda flagship store will host a scale reproduction of Custom Line Navetta 37 and Icon, one of Ernestomeda most successful kitchen projects. Via Larga 9, from 17 to 22 April.
During the entire week of the Salone, Piccolo Teatro Cloister will host “Jaguar Electrifies: Future Perspective”, an installation that will lead visitors towards mobility new horizons. The undisputed protagonist of the creative concept will be Jaguar I-PACE, the fleet’s new fully electric model that embodies one of the brand’s new faces.
From 17 to 22 April, Land Rover will be hosted by Gattinoni Hub in Via Statuto 2. The historic car brand, which this year celebrates its 70th anniversary, offers a game of suggestive projections, perfumes and sounds. The visitor’s journey through a virtual forest ends with the upmost expression of peerless design, represented by the new Range Rover SV Coupé, set like a diamond in a transparent case. The location will host also the Land Rover BORN Awards which celebrates the designers that were able to combine aesthetics and functionality to the best.
Just one number to remember an important appointment: on 18 April 2018 from 18:00, Savona18 Suites, the prestigious design hotel recently opened in the Tortona area, welcomes the Design Week visitors with an aperitif open to the public. The “green party” of the hotel renovated by architect Aldo Cibic will be framed by a green installation by AG & P greenscape and Roda outdoor furniture.
The week will end with “The taste of design by Tognana”, an invitation open to the public to discover the world of food design through tutorials on how to set an elegant table and present food like a chef. Ilaria Ponti from the Ila Malù project and Angela Simonelli from Tre muffin e un architetto will offer their precious teachings at the Tognana flagship store of the CityLife Shopping District in Milan from 3.30 to 6.30pm on April 19-21.
Have an inspiring Design Week 2018!